The Client
A $10 billion dollar multi-division services company.

The Problem
The marketing services divisions were selling/relating at too low a level.

Swat Approach
Conducted in-depth “Executive Insights” interviews with top ten customers.

Plan of Action

• Instituted a bi-annual review of “top 100 programs” across multiple marketing disciplines.
• Created a CMO program to become sponsor of bi-annual meeting inside each company.
• Brought in a key marketing “thought leader” for executive lunch – one/two times per year for customers participating in program.

The Results

• Became the top performing division two years running.
• New CMO relationships created opportunities for key new offerings, which became 30% of the total sales of the company.